At its core, Wadi AlFann will be an experience of the landscape. Set within spectacular geological structures and the cultural legacy of the desert, it will offer a profound opportunity to present a contemporary art experience and dialogue with nature that stands to be appreciated by audiences from around the globe.

For the entirety of our existence, we have shaped the land upon which we have lived-to survive, to dwell and to express the natural creativity and ingenuity of humanity. Each major site of monumental land art and art in the landscape represents a continuation of our dialogue with the earth, our conscious attempt to wrestle with our role in the environment and make accessible the awesome power and beauty of the world and our place within it. In AlUla, the legacy of human creation within the landscape is thousands of years old. 

A remote destination rich in natural and cultural features, its scale allows visitors to become completely immersed in one of AlUla's most pristine and stunning desert landscapes. The site is designed to foster a spiritually uplifting connection between the creative arts and the natural world, inspiring visitors with its beauty and serenity. 

The experience is one of discovery, awe, and inspiration. Bold and contemplative land art is distributed across a breathtaking landscape, offering encounters with permanent monumental land art interwoven and juxtaposed with the landscape. This creates a cadence of singular moments and a choreography to a day spent exploring, leaving visitors amazed and captivated.