Our approach aims to respect and work within this complexity, enhancing the texture of the natural and architectural fabric. Aware of the profound responsibility that comes with designing in such a context, we have taken to heart the task of protecting both its tangible and intangible heritage.
Our intention is to ensure that the remnants of the past, however, do not become stiff witnesses to history, but are activated interacting with contemporary life. The design of the project for the Oasis Agricultural Campus seeks to resonate with AlUla’s historical traces: It takes cues from the forms, materials, and practices of its past while being innovative, projecting into the future, and setting a new benchmark in sustainable architectural and agricultural innovation.
To do so, we always start by listening to the place. This means understanding the scale of the rural and urban fabric, to conceive of precise design solutions for every aspect, function and area of the land, seamlessly weaving the project into the tapestry of the Oasis. The buildings will thus integrate in the natural landscape, and the circulation between them and in the farmlands will trace the historic fabric of traditional souqs, ensuring their preservation and maintaining the intrinsic cultivation scale of the territory.
The entire area will be reactivated, not only through the built constructions, but also thanks to a series of public nodes weaving together all the spaces of the Campus. These will dialogue with the existing historic structures, regenerating them without compromising their protection.